David Beckham, a beloved national hero and football icon, seems to be venturing into the world of acting alongside comedian Kevin Hart in a side-splitting ad campaign for H&M. The unlikely pair hit the open road in a tour bus promoting their show ‘I, Beckham: The Musical’. Sporting coordinated outfits from H&M’s Modern Essentials collection, the duo’s journey to Las Vegas takes a hilariously chaotic turn when they encounter a police officer and then manage to get lost.
The latest commercial, starring David Beckham, aims to showcase the upcoming ‘Modern Essentials selected by David Beckham’ collection for H&M, set to be released in stores later this month.
David Beckham and Kevin Hart are back at it again in a brand new H&M campaign, hitting the road and promoting a hilarious parody show called ‘I, Beckham: The Musical’.
While behind the wheel, Hart confidently states, “Those Vegas financiers are going to love the idea of a musical!” However, Beckham, seated next to him in the passenger seat, seems a bit unsure about the plan. This is the second collaboration between the soccer superstar and the comedian for H&M. In the previous advertisement, Kevin prepared to portray David in a biographical film. Regarding the new campaign, Beckham remarked, “I had a great time shooting the first campaign with Kevin for H&M, so we had to make a sequel. This time, we’ve taken the story even further. I hope everyone enjoys it as much as we did filming it.”
Kevin Hart expressed enthusiasm about the campaign by stating, “I’m excited to once again showcase to the world what we all already know – that I am the real source of inspiration for David Beckham’s style.”
In the H&M Modern Essentials campaign, David Beckham and Kevin Hart are seen sporting coordinated attire as they hit the road together. The campaign showcases the duo in a mock show titled ‘I, Beckham: The Musical’, as they embark on their promotional journey.
In the photo, both of them are sporting identical zip-up bomber jackets complete with a cozy faux fur collar and a stylish turtleneck underneath.
At the end of the month, you’ll be able to find Beckham sporting the latest looks from the autumn/winter 2016 Modern Essentials collection handpicked by David Beckham in all H&M stores.
The famous actor and comedian are collaborating with H&M for the second time. In their previous ad, Kevin was getting ready to portray David in a biographical movie, while Beckham was showcasing the newest collection.
David Beckham expressed his excitement for the upcoming campaign with H&M, stating that after the success of the first one with Kevin, they just had to do a sequel. He mentioned that they have taken the story to new heights and he hopes that everyone will enjoy it as much as they did filming it. Kevin Hart humorously chimed in, claiming that he is the true inspiration behind David Beckham’s style and that Beckham copies everything from him.
The latest advertisement aims to showcase the new ‘Modern Essentials selected by David Beckham’ collection for H&M, which will be available in stores later this month. The clip features David and Kevin sporting two stylish looks from the collection, including a zip-up flying jacket with a faux fur collar paired with a turtleneck, as well as a block stripe knit sweater.
Andreas Löwenstam, H&M’s head of menswear design, complimented David and Kevin on their sharp look in the campaign, further adding to the anticipation for the new collection release.
The journey they embarked on quickly becomes a comedy of errors when they encounter a police officer and subsequently get lost. This marks their second collaboration for H&M, with their previous ad featuring Kevin getting ready to portray David in a biographical movie.
The commercial showcases the duo as they travel along, championing a hilarious production called ‘Me, Beckham: The Musical’.
Kevin playfully teased his fellow actor and fashion icon, David Beckham, by saying, “He’s always trying to copy my style.” He went on to talk about how the Modern Essentials collection is for men with unique personal fashion sense, regardless of their location.
He also highlighted the flying jacket and striped jumper as must-have items for men globally. The campaign, directed by Fredrik Bond, was shot near Los Angeles in May, the same director behind David Beckham’s previous H&M commercials.
According to Andreas Löwenstam, the head of menswear design at H&M, the collection was praised for its sharp look on David and Kevin in the campaign. “Modern Essentials is perfect for men with impressive personal style, wherever they may be.”
Beckham is absolutely killing it in a stylish wool coat and sweater from the Modern Essentials collection.
In the video, David and Kevin sport coordinating outfits. Shown: a stylish block stripe knit sweater.
