Despite not being the best player in the NBA anymore, LeBron James remains the most captivating figure in the league. At the age of 39, James may not have the same strength and stamina as before, but he continues to be an indispensable part of the Los Angeles Lakers. While he may not be among the top scorers in the NBA for the 2023-2024 season, the 1984-born superstar still puts up impressive numbers and is only surpassed by his teammate Anthony Davis (born in 1993) in terms of scoring efficiency.
With his established reputation and standout performances in a Lakers jersey, LeBron James still garners a tremendous amount of attention from basketball fans. According to statistics, the Lakers’ veteran is the most viewed player across the NBA’s social media platforms. As of now in the 2023-2024 season, James has accumulated a staggering 756 million views.
At nearly 40 years old, LeBron James continues to be one of the main factors carrying the Lakers in the NBA. What’s surprising is that the second spot belongs to Victor Wembanyama (508 million views). The French player is only 19 years old (born in 2004) and is a rookie for the NBA wearing the San Antonio Spurs jersey. Since the start of the 2023-2024 season, this 7’4″ shooter has become a new phenomenon in the NBA, playing 25 games and averaging 18.5 points per game. Stephen Curry, the outstanding three-point shooter for the Golden State Warriors, ranks third on the list of the hottest names in the NBA.
Victor Wembanyama is the breakout star of the 2023-2024 NBA season. The top 10 players in terms of viewership are: Kevin Durant with 259 million views, Giannis Antetokounmpo with 259 million views, Luka Doncic with 199 million views, Tyrese Haliburton with 146 million views, James Harden with 146 million views, Chet Holmgren with 122 million views, and Jayson Tatum with 118 million views.
This list is somewhat puzzling as it doesn’t include the current brightest star in the NBA. Despite maintaining his dominating form and leading the scoring charts with an average of 35.1 points per game, Joel Embiid, the reigning MVP, doesn’t have enough appeal to make it into the top 10 most viewed athletes in the NBA.