Jennifer Lopez dropped a longer version of her Rebound music video on hump day. The track is part of her ambitious This Is Me… Now project, made up of three parts. The visuals were helmed by Dave Meyers and showcase intense, violent scenes that reflect the singer’s own history of abuse. Reports say it was her beau Ben Affleck who encouraged her to turn her suffering into a creative outlet. Shot in her personal studio, the video captures a couple engaging in a mix of dance and destruction, showcasing a rollercoaster of emotions ranging from love to pain.
On Wednesday, Jennifer Lopez shared a longer version of her Rebound music video, showcasing intense portrayals of domestic abuse that draw from her own personal experiences in past relationships.
The latest track is part of Jennifer Lopez’s ambitious This Is Me… Now project, divided into three parts. Co-written and produced by Lopez, Rogét Chahayed, and Jeff ‘Gitty’ Gitelman, Rebound blends R&B and pop vibes. In the accompanying video, Lopez rocks distressed jeans and a white tank top while portraying a tumultuous relationship. Sporting long, tousled honey-blonde locks with shaggy bangs, she showcases her acting chops with a face speckled with bloody cuts. Despite hinting that this musical project might be her last, JLo expressed satisfaction in creating what she calls a quintessential Jennifer Lopez/J.Lo album. She jokingly mentioned to her manager, Benny Medina, that this could be her final music release. The pop star is reportedly excited about the positive reception of her new song, currently available exclusively on Prime Video.
Dave Meyers directed the music video, drawing inspiration from the experiences of the New York artist in previous toxic relationships.
According to ET, Jennifer Lopez found inspiration from her husband, Ben Affleck, to turn her pain into art. A source revealed to DailyMail.com that she is excited about the success of her album and movie, ‘This Is Me… Now,’ as it is a personal and creative project that showcases her vision and freedom.
Her new songs, including ‘Rebound,’ ‘This Me… Now,’ ‘Not. Going. Anywhere.,’ and ‘Can’t Get Enough,’ have started to climb the charts. Her documentary, ‘The Greatest Love Story Never Told,’ is set to be released on February 27.
The source also mentioned that Jennifer is thrilled to have the opportunity to create on her own terms. This project is significant to her as she has faced criticism throughout her career for not fitting into a certain mold and lacking creative freedom. It may take some time for people to grasp her unique vision, but the documentary will provide more insight.
‘This Is Me… Now’ is her fourth film to reach number one in streaming rankings, following ‘Marry Me’ on Peacock, ‘Shotgun Wedding’ on Amazon Prime, and ‘The Mother’ on Netflix.
In the video, a pair performs carefully coordinated movements that seamlessly combine dancing with breaking objects.
Jennifer shot the video in her personal studio, capturing both her intense passion and deep emotional turmoil. The musical film, lasting for an hour, has been highly praised on Rotten Tomatoes and has garnered a positive response from fans. Despite being self-funded, the project received an impressive 81% on the tomatometer and a 91% fan approval rating following its release last Friday. With a budget of $16 million, the project was brought to life by Jennifer’s renewed love for her husband Ben, serving as a sequel to her 2003 album This Is Me… Then, dedicated to Affleck.